advertising - Yahoo! News Search ResultsBlackArrow Demonstrates National and Local Dynamic VOD Advertising Solutions at CableLabs Advanced Advertising Interop
NEW YORK, Feb. 7, 2012 /PRNewswire/ -- BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, recently demonstrated sophisticated, dynamic-advertising use cases ...
Advertising inches forward in Dearborn Schools
DEARBORN ? Dearborn Public Schools took a cautious step forward in allowing advertising on school grounds when the board asked the policy committee to review the district?s rules and see what other schools are doing.
Lamar Advertising Company Announces Increase of Tender Cap for Tender Offer for 6 5/8% Senior Subordinated Notes Due ...
BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, announced today that its wholly owned subsidiary, Lamar Media Corp., has amended ...
A Guide to the Digital Advertising Industry That's Watching Your Every Click
In this excerpt from his new book, The Daily You , University of Pennsylvania professor Joseph Turow takes you on a tour of the industry that's trafficking in the data you generate every day on the Internet. ...
Cegedim Strategic Data (CSD) Tracks Pharmaceutical Companies' Print Advertising Investments
PARIS-- - Cegedim Strategic Data , leading provider of integrated healthcare market research and worldwide promotional audits, has released audited marketing figures on pharmaceutical companies' print ...
Tic TacŪ Mints Launches Interactive Advertising Components of Shake It Up? Campaign
SOMERSET, N.J., Feb. 6, 2012 /PRNewswire/ -- The iconic Tic TacŪ brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign ? Shake ...
Zynga Tests 'Reward Advertising' in CityVille
Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with "reward advertising" on CityVille that lets players earn energy by interacting with a sponsor.
Drug Makers Dial Down TV Advertising
Pharmaceutical companies have cut spending on television advertising by 20 percent over the last five years, according to a Nielsen study. Analysts expect drug advertising to continue to fall as more brand-name drugs face generic competition.
Monday Sector Laggards: Advertising, Airlines
In trading on Monday, advertising shares were relative laggards, down on the day by about 0.9%. Helping drag down the group were shares of Focus Media Holding Limited (FMCN), off about 3% and shares of Reachlocal (RLOC) down about 2% on the day.
Facebook's Fixing Its Mobile Advertising Problem
As Internet use moves from the big screen to littler pocket computers, Facebook is struggling with turning its popular, yet buggy, phone aps into money-makers. During its IPO filing last week, Facebook candidly admitted that even though over half of its 845 million members log into the social network via their cell phones, the company doesn't know how to make money off those eyeballs. "We do not ...
